Please plan to attend the pre-conference workshop offered by IAAND

Title: Ready to be a Social Media Savvy RD? The secrets to building your Social Media Nutrition Brand

Presenters:

Lisa Dorfman, MS, RD, CSSD, CCMS, LMHC, FAND, The Running Nutritionist®

Sylvia Klinger, DBA, MS, RD, LDN, CPT, Hispanic Food Communications, Inc.

Abstract:

Over 2 billion people are on social media. Most individuals devote nearly 2.5 hours to it each day. Marketing over-saturation has made consumers skeptical, forcing them to seek recommendations and advice from those they already know and recognize on food, fitness and health, some of the most popular topics on social media channels according to recent marketing trends. Participants will learn how to create a nutrition professional brand and image for themselves, develop a strong platform presence; learn how to navigate each one of the eight most popular platforms; understand when, how to use and communicate ethically online within Academy & legal guidelines to become a successful, confident social media communicator to better serve your patients.

Learning Objectives – Participants will be able to:

1. Identify personal and professional traits, strengths and expertise to help create a professional nutrition brand, which patients can benefit from.

2. Recognize the current social media platforms; purpose and differences between each platform; professional ethics, legalities and communication “language” for social media platforms;

3. Select best social media outlets to match specific areas of practice, strengths, skills, experience and expertise;

4. Apply practical applications, tools, tips and resources for developing a social media brand specific to their dietetics area of practice;

5. Take away tools, resources & references for nutrition communications growth.

4. Anticipate next best steps by understanding the trends and future of social media markets.

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